It's time to take TikTok seriously. The China-based social media platform TikTok is turning into Facebook's biggest competitor. As of May 2020, TikTok was the 6th largest social network and the second most downloaded free app of the year. The app has 800 million monthly active users worldwide. In comparison, Instagram has 1 billion. If you haven't thought about your TikTok strategy yet, now is the time to do so. Here are five facts that will get you up to speed and help you get the most out of this new channel.
Successful social media marketing starts with understanding your audience. Witty messages and beautiful photos are not enough. You need to know who you're talking to, and what goes on inside their heads. Jobs-to-be-Done is a powerful framework that enables you to understand your customers in new ways. To discover not only what your customers want, but also why.
You got a couple of minutes? Then you should take a look at the brand new video-streaming app Quibi. It stands for Quick Bites and offers 10-minute shows and movies to watch on your smartphone. With stars like Steven Spielberg, Liam Hemsworth, Christoph Waltz and Jennifer Lopez, Quibi is not only great entertainment but also a new era in video content production. Launched on April 6, it already achieved 1.7 million downloads. Here are 3 things you can learn from this new video app to get your audience hooked.
The current pandemic has shaken us in ways we could have never imagined. Our entire world is in crisis and we have to answer new questions, need to find solutions to unforeseen problems and tackle unpredicted challenges. In these turbulent times, one thing is very clear: more people are relying on social media to communicate with each other and interact with local businesses and organizations. However only a few have considered the importance of social media in their crisis communication.
Are you ready to get your social media marketing in shape? Then join our #20daysofsocialmedia challenge 💪 In only 20 days you will learn how to set and follow your goals, create content with your smartphone, write engaging copy and set up a content calendar. This challenge is the perfect kick-start for everyone who wants to drive results, get more efficient and have fun. Whether you are a solopreneur, a one-person marketing department or want to refresh some of your skills - join us & get your social media in shape in 2020!
Can we provide more positive value to ourselves, our environment and our business? At Boom we have been asking ourselves these questions for quite some time. What would this entail and how can we make it work? We do not have a physical product that could be produced in a sustainable way like the big role model Patagonia nor are we a non-profit organization like Charity Water. So can we actually make a difference as an agency? We went for the answer YES and started working on our conscious business culture.
The future of Facebook is on the horizon. In a recent post, Mark Zuckerberg outlined his privacy-focused vision for the future of social networking. Though this vision is more a set of goals than a list of concrete mechanisms, there are some components that point to clear ideas of what we can expect from the social media giant. Here’s our take:
From its myths to its many success stories, we hear a lot about brands and influencer marketing. But rarely are influencers themselves given the chance to talk about their professional lives outside of their social channels. So, we caught up with one of our favorite influencers to learn more about the highlights and challenges of being immersed in the influencer world.
